Built by founders, for founders building real AI products.
This advisory exists to help early-stage AI founders move toward product-market fit, clearer positioning, and investor readiness through structured, high-signal feedback loops.
Founder-led advisory • No equity
Entrepreneur, advisor, and angel investor.
I’m a former entrepreneur and the founder of a successful California-based proptech company, where I experienced firsthand the challenges of building from zero — finding product-market fit, refining positioning, and navigating early-stage growth decisions.
Over time, I began advising other founders facing similar challenges, helping them clarify product direction, sharpen narratives, and prioritize the decisions that matter most at the earliest stages of a company. After working with many founders across different industries, this evolved into my full-time focus.
In parallel, I am an angel investor specializing in pre-seed and seed-stage startups through Day One Angels, working closely with founders at the earliest phases of company formation. This dual perspective — operator and investor — informs the structured advisory approach used here today.
How we think about building startups
Ship → Learn → Adjust
Progress comes from tight feedback loops rather than perfect planning.
Clarity beats complexity
The best startups communicate value instantly to both customers and investors.
PMF before scale
Growth amplifies what already works. Finding signal comes first.
Who this advisory is designed for
- AI founders building real products
- Technical founders seeking positioning and GTM clarity
- Pre-seed to seed stage teams
- Founders preparing for fundraising conversations
- Operators who value direct, honest feedback
Why a subscription model
Traditional consulting is episodic. Startup progress is continuous. Founders benefit most from ongoing iteration rather than one-time advice.
The subscription structure allows consistent feedback, faster decision-making, and compounding clarity over time — without equity or long-term commitments.